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Legoland Billund, the original Legoland park, opened on June 7, 1968 in Billund, Denmark. The park is located next to the original Lego factory and Denmark's second busiest airport Billund Airport. Over 1.9 million guests visited the park in 2011 and since the opening more than 50 million guests have visited the park. This makes Legoland the largest tourist attraction in Denmark outside of Copenhagen. The Legoland parks that have since been built are modelled upon Legoland Billund, most noticeably the Miniland area which is made up of millions of Lego bricks.
The first Legoland was built next door to the Lego factory that was founded by Ole Kirk Christiansen in 1949. His son, Godtfred, took over the family business in 1958 when his father passed away and just two years later he bought out his three brothers. In 1968 Godfredt decided to open a 14-acre Legoland Park to promote his toy business. The park became an instant success and has over the years added many original rides and been divided into specific themed worlds: 1. Duplo Land 2. Imagination Zone 3. Legorado Town 4. Adventure Land 5. Lego City 6. Knight´s Kingdom 7. Mini Land 8. Pirateland 9. Polar Land.
The 45-acre park is divided into 9 themed lands.
Legoland Billund is today the most visited tourist attraction in Jylland. Five other Legolands have been built in other parts of the world: Legoland Windsor in 1996; Legoland California in 1999; Legoland Germany in 2002; Legoland Florida in 2011; and Legoland Malaysia in 2012. In 2005 the investment firm Blackstone bought a 70% controlling stake in Legoland, with the remaining 30% still owned by Lego. The parks are operated under the Merlin banner.
Source: http://www.youtube.com/watch?v=ZRS_ngw-xj0&hd=1
Reference:
http://en.wikipedia.org/wiki/Legoland_Billund
Posted in: Denmark
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